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Frequently Asked Questions
Marketing for therapists is a different world. You hold space for everyone else all day, and the last thing you need is confusion, pressure, or unclear expectations when it comes to marketing.
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Here you'll find real timelines, industry trends, and honest answers about what actually works for therapists and healers in 2025.
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If you need anything explained in a different way, I am always happy to walk through it with you. I want you to feel supported, grounded, and confident every step of the way!
HOW LONG DOES IT TAKE TO SEE RESULTS?
Clients rarely book immediately: They read, revisit, and reach out once they're ready!
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Here is the typical timeline:
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Month 1
• onboarding
• strategy and branding work
• understanding your niche
• creating consistency
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Month 2
• early patterns appear
• algorithm begins recognizing your content
• clearer brand presence
• improved engagement and visibility
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Month 3
• stronger SEO movement
• aligned followers and website traffic
• content feels more natural and recognizable
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Months 4 to 6
• referrals and inquiries grow
• conversions improve
• marketing feels stable and sustainable
• long term momentum builds
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Marketing is NOT a quick fix. It is a relationship between you and the people who need you!
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RESOURCE:
WHY DOES IT TAKE THIS LONG?
Clients need safety, not speed. Most people are looking for someone who feels like a match for their nervous system. They often explore several pages, read your voice, and sit with it for a while before reaching out.
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Results take time because:
• trust takes time
• people revisit multiple times before booking
• the algorithm needs consistency
• SEO needs repetition
• clients make emotional and financial decisions slowly
Nothing is wrong if things are slow at first. Slow is normal, healthy. and sustainable long-term!
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RESOURCES:
WHAT IS SEO AND WHY DOES IT MATTER FOR THERAPISTS?
SEO helps Google understand who you are, who you serve, and why clients should find you online. For therapists, it matters because clients search based on pain points, identity, and emotional resonance. They are not Just looking for a service. They are looking for safety.
SEO especially matters for therapists who are:
• in competitive cities
• private pay
• niche specific
• trauma informed or identity affirming
• offering specialized modalities
• wanting fewer insurance-based referrals
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HOW LONG DOES IT TAKE SEO TO WORK?
Most therapists begin seeing movement around three to six months.
This depends on:
• how established your website already is
• how competitive your city is
• whether your service pages are optimized
• whether you have high quality content
• how consistently updates are made
SEO is slow for everyone. Rooted, steady changes always win over rushed fixes!
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RESOURCES:
• Ahrefs: “How Long Does SEO Take.”
• Google Search Central. “SEO Starter Guide.”
DO YOU GUARANTEE RESULTS?
It is important to know that no ethical marketer can guarantee a specific number of clients or bookings. Therapy decisions depend on many factors outside of marketing, including your pricing, insurance availability in your area, your niche, the demand in your city, economic changes, and a client’s emotional readiness to begin therapy.
Here is what I can guarantee:
You will have:
• increased visibility
• stronger engagement
• clearer messaging
• better SEO performance
• an optimized website
• a sustainable long-term strategy
• an aligned online presence
• support and collaboration every step of the way
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Over time, most therapists start to notice:
• more aligned inquiries
• stronger website conversions
• steady growth in traffic
• improved SEO rankings
• clearer brand identity
• more consistent referrals
• content that attracts ideal clients
• long term momentum that builds month after month
Marketing creates the conditions for growth.
Clients reach out when they feel ready, safe, and connected.
The longer you stay consistent, the stronger your results become.
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RESOURCES:
AMA Statement of Ethics
If You’re Thinking About The Next Step
If you’re reading this, you’re probably trying to understand what you actually need for your practice and whether marketing is worth the time, money, and energy. Most therapists I talk to feel the same way. They want more clients, they want more stability, and they’re tired of trying to figure everything out on their own.
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It makes sense to have questions. Marketing can feel expensive. It can feel slow. And when you’re used to seeing progress in your clients every week, it’s frustrating when business growth doesn’t happen at the same speed. You’re not doing anything wrong. This is just what happens in a field where trust matters more than anything.
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Marketing for therapists takes time because your clients take time. They read, they think, they revisit, they sit with it. Your job is to help people feel safe. My job is to help your online presence do the same.
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The goal isn’t overnight results. The goal is steady growth, more aligned clients, and a practice that feels manageable and sustainable for you. You don’t have to guess your way through it or keep doing everything alone. You deserve support that understands how your field works and what your clients look for when they’re ready.
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If you’re ready for marketing that feels aligned, collaborative, and actually doable, I’d love to talk through your goals and see what feels like the right fit!
